Hierarchy

 

the tone in communication across the three different pieces moves from very serious in the first piece to a more fun and playful message. Large scale type layered in the background with bold all caps red type running across the first peice. This is an important message that you should pay attention to. The pockets of white in between the letters that make up the background only add to the contrast of the red foreground colors. This message communicates that something seriously needs to change and fast. 

the second piece is more subtle in the scale change as we were only allowed to use a difference of two point sizes. I chose to maximize the size difference by making my background type lowercase and the display text all caps. Layering the background type was a way to create a solid image that would leverage the hierarchy of the red type regardless of a small scale change. The white outline type adds a mood of frustration to the piece. There is still something wrong and now people are aware but frustrated at how long it's taken things to get done.

the final image shows the power of assembling and creating something larger than it's parts. By adding piece by piece to this image over time you end up with a firetruck. the call out "right of the people peaceably to assemble" can also be taken as a call to action, it is your right and duty to assemble and help play your part or be your piece to fixing the problems facing America. 

the second and third pieces are the most successful.  The second is able to show the frustration with the white outlined type. This also adds to the confusion of the piece as does the layered background. The third piece plays on the words 'to assemble' and 'peaceably' by literally showing the construction of a lego car. The word peaceably although spelled peace can imply the every protester is a vital piece and voice in the occupy movement. 

I chose to use red and blue along with white because I was dealing with the constitution, a super American symbol, and the first ammendment which protects the basic rights of every American. I felt that I couldn't escape the red white and blue, go America connection so I embraced it. When I started this project I also wanted a font that was strong, serious and could potentially kick some ass if it had to, so I naturally chose Rockwell.

Postmortem

type

 

These are great examples of using type creatively. The designer or artist leverages figure/ground very well and creates  very interesting/attention holding images. 

I broke the rules with this version of my type poster by repeating words and not using the 140 character limit but I thought it would be worth posting anyway. My intention with this was the recreate some of the grid with smaller happiness type and use color to recreate the same emotion.

Color and Figure/Ground

 

My understanding of the color orange when first starting this project was that it was a happy energetic color. I knew that it had the potential to be overwhelming but also when used more neutrally could create very appealing earth tones. My understanding of this color has evolved by using it as more of an accent color. I had originally thought of it as only a background to overwhelm or to be neutral. Using it as a accent can draw the eye to some specific important details, especially when combined with a deep purple blue or even against white. What I learned from this color combining project was that using colors that are similar in saturation can be useful when used in the right context. The vibration effect of the two colors I had previously thought would be something to avoid but now realize after seeing some class mates projects that it can create a powerful visual effect. Examples of this are orange and red, and yellow and white. The escalating complexity of color allowed me to explore using orange as more of an accent. I had enough other color to create the shape and could focus on the relationship and hierarchy of what I wanted viewed first.